Supermarkets to Use AI for Dynamic Pricing, Personalized Offers in Ireland
Supermarkets are leveraging AI and customer data for dynamic pricing and personalized offers, with potential implementation in Ireland within a year. Consumer journalist Caitríona Redmond highlights the role of loyalty cards in data exchange. Additionally, a new AI-powered flood prediction system has been developed.
Supermarkets are increasingly using customer shopping habit data to determine product prices and discounts. Consumer journalist Caitríona Redmond told RTÉ's Behind the Story that electronic price labels and artificial intelligence (AI) are changing weekly food shopping.
Ms. Redmond noted that while dynamic pricing is not yet in Ireland, new technologies could implement it soon. She cited Tesco's collaboration with Adobe in the UK to examine pricing systems as a factor that will «rapidly increase the chances of it happening in Ireland in the next year». Loyalty card schemes are central to this, as consumers exchange data for lower prices. She warned that retailers will adapt to AI, leading to personalized offers on devices.
Separately, Environment Correspondent George Lee discussed a new flood prediction system. This app features a free interactive flood intelligence map with coastal surge data and real-time gauge readings. It combines publicly available real-time weather, soil moisture, and river gauge data with AI, machine learning, and computer programming.